UEFA launches RFP for a new package
It comes of no surprise with the success of the Women’s Champion’s League and the impetus that has been placed over recent years, for the growth of women’s football, that there has been a revision in the rights to broadcast these games.
In a press release by UEFA, the 2020-21 competition will see four groups of four teams and the top two (in each group) will progress onto the quarter-finals.
“This is a fantastic opportunity to contribute to the further promotion, coverage, and engagement with this prestigious competition”
Guy-Laurent Epstein, director of marketing at UEFA Events SA
Within this package, there will be 61 games played with an emphasis on prime-time slots to ensure maximum reach which Nadine Kessler, UEFA’s chief of women’s football, believes will allow the creation of a more professional structure via. centralization.
The hopes are that the women’s version of the competition would improve in quality, as well as scale in size, with the acquisition of the sponsors that are available in the men’s game (Hublot, Nike, etc).
Such an opportunity would allow more revenue to improve fan engagement by creating better ways to experience this side of the football.
The new package will run from 2021-25.
