Notorious beverage company signs 5 year deal
In attempts to increase their impetus in women’s football, Pepsi have partnered with UEFA in a deal that will run until 2025.
This multi-year deal will see PespiCo become the lead sponsor of the Women’s Champions League and the announcement was made just before the 2019-20 final.
In addtion, the company will also support the UEFA Women’s EURO, the UEFA European Women’s Under-19 and Under-17 Championships, and the UEFA Women’s Futsal EURO, as well as UEFA’s Together #WePlayStrong programme.
The growth in women’s football and the support of a renowned company, such as PespiCo, adds to 5 year partnership UEFA entered with Nike last year and it is more than likely we will see the continued support in growth women’s football, through sponsorship,to continue.