BiKBBI refuse to end the partnership
In a statement by The British Institue of Kitchen, Bedroom & Bathroom Installation ‘s(BiKBBI) CEO, Damian Walters, the company will be continuing as a sponsor of Charlton Athletic Women for the upcoming season; having done so since 2018.
This is a very positive move for the club given the difficulties that have been seen across all sports this year, with the club’s General Manager, Steve Adamson, saying “Football has a real job to readjust post-COVID and it’s this type of support that helps us to survive. But we need more support and we invite other businesses to follow suit and get involved.”.
Similarly, a more subtle reason for the continued support is also socio-economic, with Mr. Walters adding,
“Now is not the time to withdraw support. In fact, this is the time to get behind it more than ever. Charlton Athletic Women need local businesses and supporters to get behind this club and to support its reach into the community and thousands of children. Girls should be encouraged to play football, and with our partnership, they’ll also be made aware of the opportunities that exist within the home improvement industry – including the Fitted Interiors Apprenticeship we champion”.
